## The Future of Urban Mobility

Bajaj Auto has recently unveiled a new line-up under its popular Chetak electric scooter brand, signaling an exciting chapter in the e-mobility market. With ambition set high, the Chetak has already established itself as a frontrunner, boasting an impressive market share of 27.6%.

The newly introduced ’35 series’ features three distinct models: the 3501, 3502, and 3503. The initial two variants come with attractive price tags of Rs 1.27 lakh and Rs 1.20 lakh, respectively, for the Bengaluru market. Anticipation builds as the company prepares to roll out deliveries for the 3501 by late December and the 3502 in January, while the pricing for the third variant is still pending.

In a strategic move, Bajaj is looking to tap into international markets. The Executive Director emphasized targeting a dozen regions across various continents, with a keen eye on strong demand from nations like Spain and Brazil. Market entry into other countries is projected to commence within six months.

Each model in the 35 series is equipped with advanced features such as a comprehensive navigation system, Bluetooth connectivity, and enhanced security options, ensuring a smart-riding experience. Bajaj is clearly committed to leading the e-scooter revolution, delivering a perfect blend of modern aesthetics and cutting-edge technology for the younger generation. The future of electric mobility is indeed revving up with Bajaj Chetak!

Bajaj Chetak: Revolutionizing Urban Mobility with the New 35 Series

## The Future of Urban Mobility

Bajaj Auto has taken a significant step in the electric mobility landscape with the launch of its new ’35 series’ under the acclaimed Chetak brand, which currently holds an impressive 27.6% market share in the electric scooter segment. This new line-up features three innovative models: the 3501, 3502, and 3503, designed to cater to the evolving needs of urban commuters.

### Key Features of the 35 Series

The models in the 35 series come equipped with a suite of advanced features that enhance the riding experience:

1. **Navigation System**: An integrated navigation system providing real-time directions and traffic updates.
2. **Bluetooth Connectivity**: Seamless connectivity to smartphones for enhanced functionality, including music control and call management.
3. **Enhanced Security**: Advanced security features that include anti-theft systems and geo-fencing to ensure rider safety.
4. **Modern Aesthetics**: Contemporary design that appeals to a younger demographic, merging style with functionality.

### Pricing and Availability

– **3501**: Priced at Rs 1.27 lakh, scheduled for delivery in late December.
– **3502**: Priced at Rs 1.20 lakh, with deliveries commencing in January.
– **3503**: Pricing details for this variant are yet to be announced.

### Expansion Plans

In an ambitious move, Bajaj is not just focusing on domestic markets; it is also set to make inroads into international territories. Plans are in place to expand to at least a dozen regions worldwide, with a particular focus on markets showing substantial demand such as Spain and Brazil. The anticipated international rollout is expected to start within six months, making Bajaj Chetak a global competitor in the electric scooter domain.

### Pros and Cons

**Pros:**
– High-quality build and design appealing to younger audiences.
– Rich feature set enhancing user experience.
– Competitive pricing relative to features.

**Cons:**
– Limited initial availability may affect early adopters.
– Price sensitivity in emerging markets could be a challenge.

### Sustainability and Innovations

Bajaj Auto is committed to sustainability, positioning the Chetak series as an eco-friendly alternative to traditional scooters. By choosing to invest in clean energy vehicles, Bajaj not only contributes to reducing urban pollution but also meets the growing consumer demand for sustainable transportation options.

### Market Trends and Predictions

With the brisk shift towards electric mobility, the market for electric scooters is poised for exponential growth. Industry analyses predict that the demand for electric vehicles will continue to rise as concerns about climate change and urban air quality press governments and consumers alike to adopt cleaner alternatives.

The launch of the 35 series coincides with increasing interest in e-mobility, making it a timely entry point for Bajaj Auto. The focus on technology and user experience is vital, as riders are looking for vehicles that not only perform well but also integrate seamlessly with their digital lifestyles.

As Bajaj Chetak pushes the envelope in design, technology, and eco-friendliness, its rollout could potentially redefine urban mobility for the modern commuter.

For more information on electric mobility trends, visit Bajaj Auto.