**Ford Motor Company has announced an exciting extension of its “Power Promise” program. Originally set to conclude in January, this initiative now continues until March 31, 2025, allowing customers more time to enjoy exclusive benefits when purchasing new electric vehicles.**

This move comes after a record-breaking quarter for Ford, marking the company’s highest-ever electric vehicle sales figures. The “Power Promise” promotion includes a complimentary home charger with standard installation, round-the-clock customer support for charging inquiries, and free roadside assistance for new buyers of select models, like the 2024 and 2025 Mustang Mach-E, F-150 Lightning, and E-Transit.

Sales numbers reflect Ford’s increasing popularity in the electric vehicle market. The Mustang Mach-E saw a 27% rise in sales, totaling 51,745 units sold in 2024, while the F-150 Lightning experienced a significant 39% increase, reaching 33,510 units. The E-Transit surged by 64%, achieving sales of 12,610 vehicles.

Customer satisfaction remains notably high, with reports highlighting an average of just 11 days from the initial quote to the home charger installation. Ford’s Model e retail director emphasized that about 85% of these installations are categorized as standard, meaning minimal additional costs for customers.

Ford’s electrifying growth and commitment to customer support underscore the automaker’s commitment to leading the EV revolution.

Ford Extends Power Promise Program: A Game-Changer for Electric Vehicle Buyers

Ford Motor Company has significantly extended its “Power Promise” program, providing an enhanced experience for electric vehicle customers. Originally set to conclude in January, the program has been extended to March 31, 2025, granting prospective buyers more opportunities to benefit from exclusive offers. This extension follows an impressive surge in electric vehicle (EV) sales, marking a pivotal turn for Ford in the competitive EV marketplace.

### Features of the Power Promise Program

The “Power Promise” program offers several enticing features designed to simplify the transition to electric driving. Key benefits include:

– **Complimentary Home Charger**: New buyers receive a free home charger with standard installation, making at-home charging more accessible.

– **24/7 Customer Support**: Round-the-clock assistance is available for any charging inquiries, ensuring that customers have reliable support whenever they need it.

– **Free Roadside Assistance**: New owners of select Ford electric models will enjoy free roadside assistance, enhancing peace of mind on the road.

### Recent Sales Trends

Ford’s decision to extend its program comes on the heels of remarkable sales figures. In the first quarter, the Mustang Mach-E saw a **27% increase** in sales, totaling **51,745 units sold** in 2024. Similarly, the F-150 Lightning recorded a **39% surge**, reaching **33,510 vehicles** sold, while the E-Transit experienced a staggering **64% rise**, with sales hitting **12,610 units**.

### Customer Satisfaction Indicators

Customer feedback highlights a strong satisfaction rate, with reports indicating an average of only **11 days** from the initial quote to the home charger installation. Notably, about **85%** of these installations qualify as standard, meaning customers incur minimal additional costs, further enhancing customer satisfaction.

### Pros and Cons of the Program

– **Pros**:
– Comprehensive support and services for new electric vehicle buyers.
– Enhances the customer experience by simplifying the installation process.
– Contributes to increased EV adoption through attractive incentives.

– **Cons**:
– The program may not cover all potential costs associated with charging infrastructure.
– Limitations on eligible models could restrict some buyers from accessing these benefits.

### Market Implications

This increased focus on customer support and product availability highlights Ford’s commitment to maintaining a competitive edge in the rapidly evolving EV market. The successful rollout of the Power Promise program positions Ford to attract a broader customer base as awareness and demand for electric vehicles continue to grow.

### Future Innovations and Predictions

As Ford continues to adapt its strategies, it is likely that further innovations in customer support and technology will be integral to their approach. Market analysts predict a sustained upward trend in electric vehicle sales across the automotive industry, particularly for established companies like Ford that invest in comprehensive customer engagement.

To learn more about Ford’s commitment to sustainability and innovation in electric vehicles, visit Ford.