Crisis Management

Crisis management refers to the processes and strategies organizations use to prepare for, respond to, and recover from significant and unexpected events that threaten to impact their operations, reputation, or stakeholders. This discipline encompasses identifying potential crises, developing response plans, communicating effectively during a crisis, and undertaking post-crisis evaluations to improve future responses. The goal of crisis management is to minimize damage and ensure a swift return to normal operations, while maintaining public confidence and trust. It often involves collaboration across various departments within an organization and may also require engagement with external stakeholders such as media, customers, and the community.