Corporate Strategy

Corporate Strategy refers to the overarching plan and direction that an organization adopts to achieve its long-term goals and objectives. It encompasses the analysis and decisions relating to the overall scope of the business, how it adds value across different markets and business units, and the allocation of resources to optimize growth and profitability. Corporate strategy takes into account various factors such as market conditions, competition, internal capabilities, and external environments. It typically involves strategic decisions related to mergers and acquisitions, diversification, market entry or exit, and resource management. The aim is to create a sustainable competitive advantage and ensure the company’s overall success and sustainability in its industry.