27 March 2025

Cord-Cutting

Cord-Cutting refers to the practice of cancelling or forgoing traditional cable or satellite television services in favor of alternative streaming options. This trend has emerged in recent years as consumers seek more flexible, cost-effective, and diverse ways to access television content. Cord-cutters typically subscribe to internet-based streaming services, such as Netflix, Hulu, Amazon Prime Video, or Disney+, or utilize free platforms and over-the-air broadcasts to watch their preferred shows and movies. The term symbolizes a shift in how people consume media, reflecting changing technological landscapes and consumer preferences for on-demand and customizable viewing experiences.