Consumer Frustration

Consumer frustration refers to the negative feelings and dissatisfaction that arise when consumers encounter obstacles while trying to purchase, use, or receive a product or service. This can include difficulties such as poor customer service, product unavailability, miscommunication, or unmet expectations. The term encapsulates the emotional response of frustration that can occur when consumers feel their needs are not being met or when their experience falls short of their expectations. Such frustration can lead to negative attitudes towards a brand or company, and can ultimately influence consumer behavior, including decisions to leave a negative review, seek alternatives, or stop purchasing from that brand altogether. Recognizing and addressing consumer frustration is essential for businesses aiming to enhance customer satisfaction and loyalty.