Javnost

“Javnost” in HR refers to “public” or “audience,” encompassing stakeholders who are not part of the organization but who have an interest in its activities or outcomes. This can include clients, customers, potential employees, the media, community members, and any other entities that impact or are impacted by the organization’s operations. In the scope of HR, understanding the concept of “javnost” involves recognizing the importance of stakeholder communication, branding, and reputation management. Organizations must engage effectively with the public to build trust, manage perceptions, and ensure alignment with societal expectations. This involves strategic messaging and outreach initiatives that resonate with the target audience, enhancing the organization’s image and fostering relationships that can support HR goals, such as recruitment, retention, and employee engagement.