Sales & Promotions

Sales and Promotions refer to marketing strategies aimed at increasing consumer demand for products or services. “Sales” typically involve the reduction of prices to encourage immediate purchase or to clear inventory, while “Promotions” encompass various activities designed to highlight a brand or product, often including special offers, discounts, contests, or advertising campaigns. The goal of both is to boost sales volume, attract new customers, retain existing ones, and enhance brand awareness. Sales and promotions are essential components of a business’s marketing mix, leveraging time-sensitive tactics to drive revenue.