Incentives & Rebates

Incentives and rebates are financial mechanisms used to encourage certain behaviors or actions among consumers or businesses.

**Incentives** are benefits offered to motivate individuals or organizations to make specific choices or engage in desired behaviors. These can take various forms, including cash payments, discounts, tax benefits, or non-monetary rewards, aimed at stimulating purchase, investment, or participation in programs.

**Rebates** are a specific type of incentive where a portion of the purchase price is returned to the buyer after the transaction has occurred. This can be a fixed amount or a percentage of the sale price and often requires the buyer to meet certain conditions, such as submitting a claim or providing proof of purchase, to receive the refund.

Both incentives and rebates are commonly used in marketing strategies to drive sales, boost customer loyalty, and promote specific products or services. They benefit businesses by increasing sales volume, while consumers enjoy financial savings or rewards.