Crisis Management

Crisis management refers to the process by which an organization or individual deals with a disruptive and unexpected event that threatens to harm its reputation, operations, or stakeholders. This involves preparing for potential crises, responding effectively when a crisis occurs, and recovering from the aftermath to restore normalcy. Key components include risk assessment, planning, communication, and evaluation. Effective crisis management aims to minimize damage and ensure swift recovery, often involving strategies for public relations, stakeholder engagement, and resource allocation. The goal is to maintain control, uphold public trust, and protect the integrity of the organization during challenging circumstances.